Willkommen » Even an amateur like Jacques B

1888PressRelease - Juvenile fiction s!


Please try to bear in mind that "yes" they do use search engines but they go there to look for something else, somewhere else to go?most certainly they do not go there to see advertising!


In "Marketing Myopia" Theodore Levitt wrote:"The reason (the railroads) defined their industry incorrectly was that they were railroad oriented instead of transport oriented. What the railroads lack is not an opportunity but some of the managerial imaginativeness and audacity that made them great.


Even an amateur like Jacques Barzun can see what is lacking when he says : "I grieve to see the most advanced physical and social organisation of the last century go down in shabby disgrace for lack of the same comprehensive imagination that built it up".


Much the same could be said about the advertising industry, advertising agencies have ignored Interactive Communication forever that is because they are in love with creativity and media manipulation and have completely forgotten the process of communication.


Interactive Communication is marketing from the customer's point of view. The Internet represents a new marketing dynamic, where the market, does not give one dam about Top-Down-Management together with its convoluted Cheap Gardner Minshew II Jersey , self-deluded marketing packages.


But hey, here they go again, pouring huge sums of money into Internet Advertising, poor deluded fools, they haven't cottoned onto the fact that they Cheap Ryquell Armstead Jersey , the market, could not care less about their slick, glib, glittery advertising programmes.


Instead of Advertising-as-Usual Advertising Agencies should be encouraging their Clients to indulge themselves with Interactive Marketing Communication?because Interactive Communication is a powerful technique much better suited to effective communication than Top-Down demographic slicing so typical of broadcast media.


Interactive Communication would enable companies to stop marketing completely ? by that I mean in the sense of marketing to and marketing at because it would repersonalise the communication process connecting people (but most certainly not Top-Down-Management) to each other.