Email like you mean it - how to make your email marketing campaigns more targeted Marketing Articles | April 29 adidas neo lite racer grå , 2011 It's a common mistake to assume that a more targeted email marketing campaign is also more expensive. It should be. Here are some ways that you can segment your target list that shouldn't cost you anything extra.
Dont assume that targeted email marketing campaigns are the costly preserve of massive companies. There ways to apply basic targeting of your email marketing that your email marketing company won't charge you anything extra for.
We know who opens your emails and follows links because email marketing is so measurable. This is a clear signal that they are happy to get emails from you. This core group should be emailed frequently.
So, if we know who is responding to your emails, we also know who isnt.? What can you do to win them back? It will surely be easier than having to find new customers. How about sending them your best offers yet? You could also think about what may have caused them to disengage. The easiest way to find out is a simple email asking for feedback
What about your long term customers? Do you find there is a difference in opening rates and engagement? It can be worth trying to let this group see something different if you are seeing opening rates dropping off. Regain their interest. Avoid getting to the point where this group makes their way onto your inactive members list.
Time on the mailing list is important at both ends of the spectrum. Obviously you want to separate new subscribers to give them a welcome email adidas sko med blomster , but it is also worth asking yourself how much they know about your company? It can be worth going the extra mile with this group early on to clearly differentiate
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30.09.2019 05:35
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